Any company, irrespective of its sphere of business and area of operation, strives to be a leader in its domain and, therefore, would like to present itself as the best of the lot. Whatever business activities, strategies, promotional activities, marketing strategies and branding works a company undertakes, the company wants to leave a distinct impact on the customers. To ensure that impact is bold and positive, companies need an equally bold and positive presentation of its services and solutions to the customers to leave an everlasting impression in their minds. Graphic designing is the crucial element in imparting proper visibility, consistency and brand identity of a company by means of logos, brochures, banners, label designs, website designs, info graphics and many more.