The designing of best landing page matters a lot because call to action which ultimately leads to conversion is very important than merely page visits and views. The landing pages are the main pages wherein the traffic generated online by all the means of digital marketing efforts is targeted. Therefore, the objective of every single landing page design is to achieve a specific goal – which can be generating sales, prompting signing ups, lead generation and prompting online sales. The design and architecture of landing page is very important as the page defines the prospective action of the visitor and prompts the visitor to do certain actions, which may lead to the desired objective of the company. It is therefore better to spend more time designing landing page prior to getting ready for spending on advertising.
A better landing page addresses these issues quite diligently: generation of new leads without exhausting ad words budget; optimizes the potential of display ads for attracting new products and services and minimizes high bounce rates.